Copywriting
American Psycho
If lines could kill. Here are some of my favorites for the cutting-edge Broadway adaptation of Bret Easton Ellis’ infamous tale.
Agency: AKA
Harry Potter and the Cursed Child
Harry Potter is back and now he’s a father in this record-breaking, award-winning theatrical production that continues to cast a spell over audiences worldwide. I wrote these lines to help position the show uniquely within the franchise: a father/son adventure that comes to life on stage—where the magic is real.
Agency: AKA
Charlie and the Chocolate Factory
We used pure imagination to create an everlasting showstopper of a campaign for Charlie and the Chocolate Factory on Broadway. Following the release of a Wonka-sized TV spot that candy-fied New York City, I helped keep the delectable storytelling going with a New York Times print advertorial choc full of whimsy.
Gold Davey Award. Agency: AKA
The Market Line
Selling a new market hidden right underneath another market? Challenge accepted. We helped point consumers in the right direction with a playful copy-driven social campaign that asks “You down?” with NYC’s Underground Market.
Agency: AKA
National Lampoon takes a Broadway Vacation
Just when you thought it was safe to go back to the theatre, the Griswold family and their trusty truckster from the popular Vacation franchise are coming to Broadway. Sit back, relax, and enjoy the s**t-show.
Agency: AKA
Tootsie: The Comedy Musical
We put the comedy first—literally. To help position one of the all-time funniest films as the funniest new musical on Broadway, Tootsie the Musical Comedy became Tootsie the Comedy Musical. I call it my Aha (ha ha) moment. Then I wrote a million taglines that never got their moment in the spotlight…until now.
Agency: AKA
Mean Girls on Broadway
Wrote some fetch lines for a pitch for the Mean Girls musical. Something I wrote made Tina Fey laugh. It. Was. Awesome.
Agency: AKA
National Geographic
For a kid that grew up on National Geographic magazine (I have shelves full), what a dream come true to help create a new campaign for their Encounter: Ocean Odyssey experience in Times Square.
Agency: AKA
Significant Other
Write what you know, they said.
Agency: AKA
Murder Ballad
A ménage à tragedy.
Agency: AKA
